← TikTok Shop Supplements

Supplement brand TikTok Shop calculators

Free calculators for supplement brands on TikTok Shop: contribution margin, break-even ROAS, sample budgets, bundle profit, GMV Max profitability and creator funnel. Every number is an example — enter your own costs and fees from Seller Center.

Contribution margin & break-even ROAS

Net price$37.99
Costs before ads$25.78
Contribution before ads$12.21
Contribution margin32.1%
Max CPA at target profit$8.41
Break-even ROAS3.11
Target ROAS4.51

Formula: contribution = net price − COGS − shipping − (fee% + commission% + refund%) × net price; break-even ROAS = 1 ÷ margin%; target ROAS = 1 ÷ (margin% − profit%). Example inputs only — replace with your numbers.

First 100 creator samples budget

Total sample cost$1200.00
Expected videos45
Usable ad videos32
Cost per video$26.67
Cost per usable video$38.10

Formula: total = samples × (product cost + shipping); videos = samples × posting rate; usable = videos × usable rate. Example inputs only — replace with your numbers.

Single unit vs 3-pack bundle profit

Single: contribution / order$12.19
3-pack: contribution / order$35.79
Single: per unit$12.19
3-pack: per unit$11.93

Formula: contribution = price − units × COGS − shipping − price × (fees + commission %). Example inputs only — replace with your numbers.

Videos & creators needed for your first orders

Product clicks3,334
Views333,334
Videos needed67
Posting creators45

Formula: clicks = orders ÷ click-to-order rate; views = clicks ÷ view-to-click rate; videos = views ÷ avg views; creators = videos ÷ videos per creator. Example inputs only — replace with your numbers.

GMV Max profitability check

ROAS3.00
Break-even ROAS2.50
Profit after ads$600.00
DecisionAbove break-even — scale in steps

Formula: ROAS = GMV ÷ spend; profit after ads = GMV × contribution margin% − spend; break-even ROAS = 1 ÷ margin%. Example inputs only — replace with your numbers.

Get your supplement brand TikTok Shop growth audit →Get the Shopify Setup KitCase studies

Want this done for your brand? Scale on TikTok launches and scales US brands on TikTok Shop.