The free TikTok Shop Launch Course

What TikTok Shop is and why it works

TikTok Shop puts discovery and checkout inside the feed — your videos become the storefront.

• ✓Four ways to sell: short video, LIVE, Shop Tab, creators
• ✓Social commerce vs traditional ecommerce
• ✓Why small brands can win without a big following

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Watch on YouTube: Scale your TikTok Shop in under 60 days · Sagan Rios

Requirements, fees and eligibility

Check documents, prohibited categories and fees before you register so approval isn't blocked.

• ✓Business documents and ID verification
• ✓Prohibited and invite-only products
• ✓Referral fees and shipping costs with real numbers

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Watch on YouTube: TikTok Shop tutorial 2026: requirements, fees & setup · YouTube course EP2

Set up TikTok Shop Seller Center

Register, verify, connect a warehouse and learn the dashboard you'll run the business from.

• ✓Register at seller-us.tiktok.com
• ✓Shipping: platform, seller or Fulfilled by TikTok
• ✓Orders, messages and performance tabs

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Watch on YouTube: TikTok Shop Seller Center tutorial · Beginner walkthrough

Connect Shopify and sync your catalog

Use the TikTok sales channel to sync products, inventory and orders automatically.

• ✓Install the TikTok app on Shopify
• ✓Sync products and inventory
• ✓Tag products in your videos

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Watch on YouTube: How to set up a TikTok Shop step-by-step · Shopify setup tutorial

Pick hero products and build listings that convert

Lead with 1–3 demonstrable hero products and listings built for TikTok search.

• ✓Title: Brand + Type + Feature + Variation
• ✓Descriptions of 500+ characters with images
• ✓Launch bundles with room for commission

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Watch on YouTube: How to set up a TikTok Shop: the ultimate tutorial · HubSpot Marketing

Your first products and approval

Get approved, list your first products and avoid the mistakes that slow new sellers down.

• ✓New-shop probation period
• ✓Listing quality guidelines
• ✓Common rejection reasons

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Watch on YouTube: How to sell on TikTok Shop: step-by-step setup · Fiverr

Recruit affiliates and creators

Affiliates are your distribution engine — recruit sellers, not followers.

• ✓15–25% open-plan commission at launch
• ✓Target collaborations for proven sellers
• ✓Every sample ships with a brief

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Watch on YouTube: Beginner's guide to TikTok Shop seller (free course) · Free course

Content and UGC that sells

Give each creator a different angle and post daily to find winning hooks.

• ✓Problem, demo, skeptic, story angles
• ✓Three hooks per video
• ✓Remix winners weekly

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Watch on YouTube: How to start a TikTok Shop in the USA · Sagan Rios

Launch GMV Max ads

Amplify organic winners with GMV Max — the supported campaign type for TikTok Shop Ads.

• ✓Wait for organic order proof
• ✓Max Delivery to launch, Target ROI always-on
• ✓Raise budget 20–30% every 2–3 days

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Watch on YouTube: TikTok Shop seller tutorial for complete beginners 2026 · Beginner tutorial

Your first 30 days and a launch case study

Build, activate, find winners, scale — the week-by-week plan.

• ✓Days 1–7 build, 8–14 activate
• ✓Days 15–21 find winners
• ✓Days 22–30 scale what works

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Watch on YouTube: How to launch a supplement brand on TikTok Shop · Sagan Rios