Free TikTok Shop Academy

GMV Max Fundamentals

Interpret attribution, plan a test and reconcile contribution.

1. 01

   Shop economics & profitability

2. 02

   GMV Max & Shop ads

Your learning sequence

1. 1. Shop economics & profitability

   Use the profit calculator and save a base, lower-price and higher-cost scenario.

2. 2. GMV Max & Shop ads

   Write a test plan with a spend ceiling, reporting window and contribution check.

Completion outcome: Interpret attribution, plan a test and reconcile contribution.