Free TikTok Shop Academy

TikTok Shop Launch-to-Scale Course

Twelve written modules with practical assignments, checklists and official sources. Start with the lesson that matches your shop today.

01
Market opportunity & product fit
Choose a hero product with demonstrable value and workable launch economics.
12 min
02
US seller eligibility & compliance
Prepare the right documents and identify category restrictions before applying.
15 min
03
Seller Center setup
Configure access, warehouse details, tax information and linked accounts.
15 min
04
High-converting product listings
Publish a clear, compliant hero listing that answers buyer objections.
12 min
05
Shop economics & profitability
Calculate contribution per order and distinguish it from dashboard ROI.
18 min
06
Affiliate program launch
Create an affiliate offer that fits the product economics.
14 min
07
Creator recruitment & management
Recruit for relevance and manage the sample-to-content workflow.
16 min
08
UGC creative production
Build a repeatable creative test matrix without fabricated testimonials.
16 min
09
GMV Max & Shop ads
Launch a bounded test and interpret the campaign without confusing attribution and profit.
18 min
10
TikTok LIVE commerce
Prepare a product-led LIVE session with stock and support covered.
12 min
11
Fulfillment & customer experience
Keep inventory, shipping, returns and customer support aligned.
14 min
12
90-day scaling operations
Turn isolated wins into a weekly operating rhythm.
16 min

Written curriculum is available now. Original lesson videos and account-based progress tracking are not yet available.