- 01
One buyer problem
- 02
Documented product claims
- 03
Inventory and margin reviewed
1.Start with a buyer problem
Write down who buys the product, the problem it solves and what can be shown on camera. A clear demonstration is more useful than a list of generic benefits. Review customer questions and your own verified product reviews; do not borrow another brand’s claims.
2.Choose one test SKU
Compare your candidates on margin, inventory, shipping complexity, category eligibility and how easy they are to demonstrate. A product that generates views but cannot be shipped economically is not launch-ready.
3.Set a falsifiable launch hypothesis
Define what evidence would justify another test: qualified creator interest, usable content, purchase behavior and positive contribution. Decide the cash you can risk before buying samples or ads.
Worked example
Illustrative: a skincare pump may be easier to demonstrate than a multi-item kit, but the kit may have better contribution. Compare both before selecting.
Watch for this mistake
Views alone are not evidence of product-market fit.
Practical assignment
Complete a hero-SKU scorecard with a buyer, demonstration, stock position and cost model.
- One buyer problem
- Documented product claims
- Inventory and margin reviewed
Assignment templates
Official references
Source review: October 21, 2026. Platform rules can change; consult current documentation.