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TikTok Shop contribution & profit calculator
Model a single order in USD. Example inputs are illustrative—not official fees, expected returns or a promised performance benchmark.
Per-order results
- Net sale
- $36.00
- Contribution before ads
- $12.44
- Break-even ad cost / order
- $12.44
- Break-even paid-only ROAS
- 2.89×
- Contribution after ads
- $8.44
- Ad allowance at target contribution
- $9.44
Sensitivity scenarios
Current inputs
$8.44
Contribution after ads / order
10% lower selling price
$5.60
Contribution after ads / order
20% higher product cost
$6.44
Contribution after ads / order
What this model includes—and does not
Net sale = price × (1 − discount). Variable percentage costs apply to net sale. Before-ad contribution subtracts product cost, fulfillment, return reserve, fees and the entered commission. Paid-only break-even ROAS = net sale ÷ positive before-ad contribution.
The model assumes the entered commission applies to this order. Affiliate and non-affiliate orders may differ. Add taxes, subsidies, sampling, storage, fixed overhead and any other applicable costs to your full P&L. GMV Max reported ROI can include organic and affiliate purchases; it is not this paid-only ROAS calculation.