100 TikTok ads scaling SOPs
100 step-by-step SOPs for scaling TikTok ads and TikTok Shop: GMV Max, budgets, creative testing, Spark Ads, tracking, unit economics and compliance.
GMV Max setup
- SOP: Launch your first GMV Max campaign
- SOP: Choose Max Delivery vs Target ROI
- SOP: Set a Target ROI from unit economics
- SOP: Authorize creator videos for GMV Max
- SOP: Run LIVE GMV Max
- SOP: Pick products for GMV Max
- SOP: Structure GMV Max for multiple products
- SOP: Audit a GMV Max campaign weekly
- SOP: Pause and restart GMV Max safely
- SOP: Prepare GMV Max for a promo event
Budget scaling
Creative testing
- SOP: Run a weekly creative test
- SOP: Test hooks with the 3-hook rule
- SOP: Test angles with an angle matrix
- SOP: Research winning ads in Creative Center
- SOP: Name creatives consistently
- SOP: Spot creative fatigue
- SOP: Iterate a winning video
- SOP: Kill losing creatives
- SOP: Test formats
- SOP: Build a creative backlog
Spark Ads & creators
- SOP: Request Spark Ads codes
- SOP: Brief creators for ad-ready content
- SOP: Pay creators for ad usage
- SOP: Ensure FTC disclosure
- SOP: Whitelist top creators
- SOP: Rank creators by ad performance
- SOP: Renew expiring Spark codes
- SOP: Recruit creators for paid content
- SOP: Build a creator ad library
- SOP: Turn affiliates into ad partners
Tracking & attribution
- SOP: Install the TikTok Pixel on Shopify
- SOP: Set up Events API
- SOP: Reconcile TikTok and Shopify revenue
- SOP: Calculate true ROAS
- SOP: Build a daily ads dashboard
- SOP: Set attribution windows
- SOP: Track incrementality
- SOP: Use UTM links for off-TikTok traffic
- SOP: Track creator-level attribution
- SOP: Audit tracking monthly
Unit economics
- SOP: Calculate contribution margin
- SOP: Calculate break-even ROAS
- SOP: Raise AOV with bundles
- SOP: Model return rates
- SOP: Set creator commission from margin
- SOP: Price products for TikTok Shop
- SOP: Track customer lifetime value
- SOP: Model fulfillment costs
- SOP: Run a monthly P&L for TikTok
- SOP: Decide which SKUs to advertise
Shopify + TikTok ads
- SOP: Connect Shopify to TikTok
- SOP: Build TikTok-ready landing pages
- SOP: Run catalog ads from Shopify
- SOP: Retarget Shopify visitors
- SOP: Choose Shop vs Shopify checkout
- SOP: Use UGC on Shopify product pages
- SOP: Sync inventory across channels
- SOP: Email TikTok buyers from Shopify
- SOP: Report Shopify and TikTok together
- SOP: Scale a Shopify brand with TikTok ads
Meta + TikTok
- SOP: Reuse TikTok winners on Meta
- SOP: Split budget between TikTok and Meta
- SOP: Retarget TikTok viewers on Meta
- SOP: Build a cross-channel funnel
- SOP: Compare creative performance across channels
- SOP: Avoid audience overlap
- SOP: Plan a cross-channel launch
- SOP: Report blended CAC
- SOP: Test channel incrementality
- SOP: Run creative production for both channels
Compliance & account health
- SOP: Avoid ad rejections
- SOP: Handle a rejected ad
- SOP: Write compliant supplement ads
- SOP: Protect shop health score
- SOP: Prepare for a policy update
- SOP: Manage ad account access
- SOP: Run creator compliance checks
- SOP: Handle IP and brand authorization
- SOP: Handle negative comments on ads
- SOP: Run a monthly compliance audit
Team & operating rhythm
Top TikTok ads & TikTok Shop resources
- TikTok Creative Center
- TikTok Academy
- TikTok Ads Help Center
- TikTok Ads: Set up TikTok Shop in Seller Center
- TikTok Shop Affiliate Center
- Shopify App Store: TikTok
- Adobe Digital Economy Index
- Influencer Marketing Hub: TikTok Shop agencies
- TikTok Newsroom
- NielsenIQ Insights
- TikTok Shop Partner Center
- TikTok Shop Seller Center (US)
- TikTok Shop Academy
- AutoDS: How to sell on TikTok Shop
- Circana Intelligence
- Creative Milkshake: TikTok Shop ad agencies
- eMarketer: TikTok
- FastMoss TikTok Shop analytics
- FTC: Endorsements & influencer guidance
- Kalodata TikTok Shop data
- McKinsey Growth Marketing insights
- Pew Research: Social media fact sheet
- Shopify: TikTok marketing guide
- Statista: TikTok
- TikTok For Business
- Class Central: Best TikTok marketing courses
- Udemy: TikTok Shop courses
- TikTok Shop: GMV Max guide
- TikTok Ads: Max Delivery for GMV Max
- TikTok For Business: Shopify guide