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TikTok ads SOP ยท Compliance & account health
SOP: Handle a rejected ad
Goal:
Get back live fast.
1
Read the rejection reason
2
Edit the creative or copy
3
Resubmit
4
Appeal if wrong
5
Log the issue
KPI: Ad rejections
KPI: Shop health score
KPI: Violations
Resources
FTC: Endorsements & influencer guidance
TikTok Ads: Set up TikTok Shop in Seller Center
TikTok Academy
TikTok Ads Help Center
True ROAS calculator
Revenue projection calculator
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