True ROAS calculator

TikTok Ads Manager ROAS counts sales you might have made anyway and ignores your costs. Paste your export or type your numbers to see the real return.

1. Paste your TikTok Ads data (optional)

Export a report from TikTok Ads Manager as CSV, open it, copy everything and paste here. Needs a "Cost" column and a "Gross revenue" column.

2. Your numbers

Ad spend ($)Ad-attributed revenue ($)Sales you'd get without ads (%)Product cost (COGS) (% of revenue)TikTok Shop fees + shipping (%)Creator commission (%)Returns & refunds (%)

Platform ROAS

3.50×

True ROAS

2.98×

Break-even ROAS

2.13×

Profit after ads

$3,983

Your true ROAS is above break-even — you can scale budget 20–30% at a time while it holds.

Read the True ROAS SOP →Revenue projection →