TikTok ads SOP · Tracking & attribution

SOP: Calculate true ROAS

Goal: Include all costs.

  1. 1Take attributed revenue
  2. 2Subtract organic baseline
  3. 3Subtract COGS, fees, commission, returns
  4. 4Divide by ad spend
  5. 5Compare to break-even
KPI: Match rateKPI: Attributed ordersKPI: Blended ROAS

Resources

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