TikTok ads SOP ยท Unit economics

SOP: Model fulfillment costs

Goal: Choose the right shipping option.

  1. 1Compare platform shipping, 3PL and FBT
  2. 2Calculate cost per order
  3. 3Check delivery speed
  4. 4Pick the best option
  5. 5Review every 6 months
KPI: Contribution marginKPI: Break-even ROASKPI: AOV

Resources

Want us to run your TikTok ads? Book a call โ†’