TikTok ads SOP · Shopify + TikTok ads

SOP: Choose Shop vs Shopify checkout

Goal: Send traffic where it converts.

  1. 1Compare CVR in-app vs site
  2. 2Compare margin after fees
  3. 3Test both
  4. 4Pick the winner per product
  5. 5Review quarterly
KPI: Shopify ROASKPI: CVRKPI: AOV

Resources

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