TikTok ads SOP ยท GMV Max setup

SOP: Pause and restart GMV Max safely

Goal: Avoid resetting learning unnecessarily.

  1. 1Only pause for stock or compliance issues
  2. 2Lower budget instead of pausing when possible
  3. 3Restart with the same settings
  4. 4Allow 3 days to restabilize
  5. 5Log the reason for the pause
KPI: GMVKPI: ROIKPI: Cost per order

Resources

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