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TikTok ads SOP ยท Creative testing
SOP: Iterate a winning video
Goal:
Turn one winner into five.
1
New hook
2
New creator
3
New format
4
New offer
5
New CTA
KPI: Hook rate
KPI: CTR
KPI: CVR
Resources
TikTok Creative Center
TikTok Academy
TikTok For Business
TikTok Ads Help Center
True ROAS calculator
Revenue projection calculator
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