TikTok ads SOP · GMV Max setup

SOP: Choose Max Delivery vs Target ROI

Goal: Pick the optimization mode that matches your goal.

  1. 1Define the goal: velocity or efficiency
  2. 2Use Max Delivery for launches and promos
  3. 3Use Target ROI for always-on scaling
  4. 4Set Target ROI at or above break-even ROAS
  5. 5Review after 7 days and switch if needed
KPI: GMVKPI: ROIKPI: Cost per order

Resources

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