TikTok ads SOP · Tracking & attribution

SOP: Set attribution windows

Goal: Read results consistently.

  1. 1Pick one window for reporting
  2. 2Use it everywhere
  3. 3Note it on dashboards
  4. 4Compare like for like
  5. 5Review quarterly
KPI: Match rateKPI: Attributed ordersKPI: Blended ROAS

Resources

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