TikTok ads SOP · Tracking & attribution

SOP: Build a daily ads dashboard

Goal: One view of performance.

  1. 1Spend, GMV, ROAS, orders
  2. 2By campaign and product
  3. 3Add blended ROAS
  4. 4Update daily
  5. 5Share with team
KPI: Match rateKPI: Attributed ordersKPI: Blended ROAS

Resources

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