TikTok ads SOP · Budget scaling

SOP: Plan a monthly ad budget

Goal: Budget from revenue goals backward.

  1. 1Set a monthly GMV goal
  2. 2Divide by expected ROAS
  3. 3Add 10% test budget
  4. 4Split across weeks
  5. 5Adjust mid-month based on results
KPI: Blended ROASKPI: SpendKPI: Contribution margin

Resources

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