TikTok ads SOP · Meta + TikTok

SOP: Run creative production for both channels

Goal: One shoot, many ads.

  1. 1Plan shots for 9:16 and 4:5
  2. 2Record multiple hooks
  3. 3Edit versions per channel
  4. 4Label files
  5. 5Launch
KPI: Blended ROASKPI: CPA by channelKPI: Reach

Resources

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