TikTok ads SOP · Unit economics

SOP: Decide which SKUs to advertise

Goal: Advertise profitable products.

  1. 1Rank SKUs by margin
  2. 2Rank by conversion
  3. 3Advertise top overlap
  4. 4Pause ads on low-margin SKUs
  5. 5Review monthly
KPI: Contribution marginKPI: Break-even ROASKPI: AOV

Resources

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