TikTok ads SOP · Creative testing

SOP: Test formats

Goal: Compare talking head, demo, voiceover.

  1. 1Make the same script in 3 formats
  2. 2Launch together
  3. 3Compare CVR
  4. 4Keep the best format
  5. 5Retest quarterly
KPI: Hook rateKPI: CTRKPI: CVR

Resources

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