TikTok ads SOP · Creative testing

SOP: Test hooks with the 3-hook rule

Goal: Every video ships three openers.

  1. 1Write 3 different first-second hooks
  2. 2Keep the body identical
  3. 3Launch all three
  4. 4Keep the best hook
  5. 5Note the winning hook type
KPI: Hook rateKPI: CTRKPI: CVR

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