TikTok ads SOP · Budget scaling

SOP: Scale from $100/day to $1K/day

Goal: The first scaling stage.

  1. 1Have 5+ winning creatives
  2. 2Raise 20% every 2–3 days
  3. 3Add 3 new creatives weekly
  4. 4Track blended ROAS daily
  5. 5Hold at $1K/day for 7 days before next stage
KPI: Blended ROASKPI: SpendKPI: Contribution margin

Resources

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