TikTok ads SOP · Budget scaling

SOP: Set daily budget caps

Goal: Prevent runaway spend.

  1. 1Calculate max daily loss you accept
  2. 2Set account and campaign caps
  3. 3Turn on spend alerts
  4. 4Review caps weekly
  5. 5Raise caps only with proof
KPI: Blended ROASKPI: SpendKPI: Contribution margin

Resources

Want us to run your TikTok ads? Book a call →