TikTok ads SOP · Budget scaling

SOP: Decide when to stop scaling

Goal: Find the efficient ceiling.

  1. 1Plot spend vs marginal ROAS
  2. 2Find where marginal ROAS hits break-even
  3. 3Hold budget at that level
  4. 4Expand with new products or creators
  5. 5Re-test the ceiling monthly
KPI: Blended ROASKPI: SpendKPI: Contribution margin

Resources

Want us to run your TikTok ads? Book a call →