TikTok ads SOP · Meta + TikTok

SOP: Split budget between TikTok and Meta

Goal: Allocate by results.

  1. 1Calculate CPA per channel
  2. 2Shift 10% toward the better channel
  3. 3Wait 7 days
  4. 4Repeat
  5. 5Keep a floor on each
KPI: Blended ROASKPI: CPA by channelKPI: Reach

Resources

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