TikTok ads SOP · Meta + TikTok

SOP: Test channel incrementality

Goal: Know which channel truly adds.

  1. 1Pause one channel briefly
  2. 2Measure total sales change
  3. 3Estimate contribution
  4. 4Restart
  5. 5Adjust budget
KPI: Blended ROASKPI: CPA by channelKPI: Reach

Resources

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