TikTok ads SOP · Creative testing

SOP: Test angles with an angle matrix

Goal: Cover problem, demo, skeptic, story.

  1. 1List 8 angles
  2. 2Assign one angle per creator
  3. 3Launch together
  4. 4Compare orders by angle
  5. 5Brief more creators on the winner
KPI: Hook rateKPI: CTRKPI: CVR

Resources

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