TikTok ads SOP ยท Tracking & attribution

SOP: Track creator-level attribution

Goal: Know which creators sell.

  1. 1Use Seller Center affiliate reports
  2. 2Export orders by creator
  3. 3Match to ad spend
  4. 4Calculate ROAS per creator
  5. 5Update tracker weekly
KPI: Match rateKPI: Attributed ordersKPI: Blended ROAS

Resources

Want us to run your TikTok ads? Book a call โ†’