TikTok ads SOP · Meta + TikTok

SOP: Avoid audience overlap

Goal: Don't pay twice.

  1. 1Exclude purchasers
  2. 2Cap frequency
  3. 3Check overlap reports
  4. 4Adjust audiences
  5. 5Review monthly
KPI: Blended ROASKPI: CPA by channelKPI: Reach

Resources

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