TikTok ads SOP · Creative testing

SOP: Name creatives consistently

Goal: Make results easy to read.

  1. 1Use Product_Creator_Angle_Hook_Date
  2. 2Apply to every upload
  3. 3Keep a tracking sheet
  4. 4Sort by angle weekly
  5. 5Archive losers
KPI: Hook rateKPI: CTRKPI: CVR

Resources

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