TikTok ads SOP · GMV Max setup

SOP: Pick products for GMV Max

Goal: Prioritize SKUs that already sell.

  1. 1Export product sales from Seller Center
  2. 2Rank by orders and conversion rate
  3. 3Exclude low-margin SKUs
  4. 4Start with top 3–7 products
  5. 5Add new SKUs one at a time
KPI: GMVKPI: ROIKPI: Cost per order

Resources

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