TikTok ads SOP · Budget scaling

SOP: Scale during Q4

Goal: Win the busiest season.

  1. 1Build creative stock in October
  2. 2Secure inventory
  3. 3Raise budget early November
  4. 4Use Max Delivery for peak days
  5. 5Retarget buyers in December
KPI: Blended ROASKPI: SpendKPI: Contribution margin

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