TikTok ads SOP · Meta + TikTok

SOP: Compare creative performance across channels

Goal: Learn what travels.

  1. 1Run same ad on both
  2. 2Compare hook rate and CVR
  3. 3Note differences
  4. 4Adapt briefs
  5. 5Review monthly
KPI: Blended ROASKPI: CPA by channelKPI: Reach

Resources

Want us to run your TikTok ads? Book a call →