TikTok ads SOP · Meta + TikTok

SOP: Retarget TikTok viewers on Meta

Goal: Close the loop.

  1. 1Send TikTok traffic to Shopify
  2. 2Build Meta site audiences
  3. 3Run retargeting ads
  4. 4Measure ROAS
  5. 5Adjust
KPI: Blended ROASKPI: CPA by channelKPI: Reach

Resources

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