TikTok ads SOP · GMV Max setup

SOP: Prepare GMV Max for a promo event

Goal: Scale into high-traffic moments.

  1. 1Set promo pricing 7 days ahead
  2. 2Stock up inventory
  3. 3Switch to Max Delivery for the event
  4. 4Raise budget gradually in the lead-up
  5. 5Return to Target ROI after
KPI: GMVKPI: ROIKPI: Cost per order

Resources

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