SOP: Launch your first GMV Max campaign

Goal: Start GMV Max on products with organic sales proof.

1. 1Confirm 10+ organic or affiliate orders on the product
2. 2Open Ads Manager and choose Product GMV Max
3. 3Select the hero product(s) with best sell-through
4. 4Set a daily budget you can afford to lose for 7 days
5. 5Choose Max Delivery for launch or Target ROI for efficiency
6. 6Let it run 3–5 days before changes