TikTok ads SOP · Unit economics

SOP: Raise AOV with bundles

Goal: Make room for ad costs.

  1. 1Create 2-pack and 3-pack
  2. 2Add free gift bundle
  3. 3Test bundle pricing
  4. 4Push bundles in ads
  5. 5Track AOV weekly
KPI: Contribution marginKPI: Break-even ROASKPI: AOV

Resources

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