TikTok ads SOP · Meta + TikTok

SOP: Report blended CAC

Goal: Know true acquisition cost.

  1. 1Total spend all channels
  2. 2Divide by new customers
  3. 3Compare to LTV
  4. 4Set targets
  5. 5Review monthly
KPI: Blended ROASKPI: CPA by channelKPI: Reach

Resources

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