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Team & operating rhythm
TikTok ads SOP ยท Team & operating rhythm
SOP: Run a monthly strategy review
Goal:
Step back and plan.
1
Review P&L
2
Review goals
3
Review channel mix
4
Set next month's budget
5
Assign owners
KPI: Creatives shipped
KPI: Review completion
KPI: Goal attainment
Resources
TikTok Academy
TikTok Shop Partner Center
Influencer Marketing Hub: TikTok Shop agencies
Creative Milkshake: TikTok Shop ad agencies
True ROAS calculator
Revenue projection calculator
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