TikTok ads SOP ยท Team & operating rhythm

SOP: Run a monthly strategy review

Goal: Step back and plan.

  1. 1Review P&L
  2. 2Review goals
  3. 3Review channel mix
  4. 4Set next month's budget
  5. 5Assign owners
KPI: Creatives shippedKPI: Review completionKPI: Goal attainment

Resources

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