TikTok ads SOP · Tracking & attribution

SOP: Audit tracking monthly

Goal: Keep data trustworthy.

  1. 1Test a purchase
  2. 2Check pixel and Events API
  3. 3Check Seller Center sync
  4. 4Fix issues
  5. 5Document changes
KPI: Match rateKPI: Attributed ordersKPI: Blended ROAS

Resources

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