TikTok ads SOP · Team & operating rhythm

SOP: Write an ads playbook

Goal: Document what works.

  1. 1List winning angles
  2. 2List kill rules
  3. 3List scaling rules
  4. 4List compliance rules
  5. 5Update monthly
KPI: Creatives shippedKPI: Review completionKPI: Goal attainment

Resources

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