TikTok ads SOP · Meta + TikTok

SOP: Build a cross-channel funnel

Goal: TOFU on TikTok, BOFU everywhere.

  1. 1Use TikTok for discovery
  2. 2Use Meta for retargeting
  3. 3Use email for retention
  4. 4Track each step
  5. 5Optimize weakest step
KPI: Blended ROASKPI: CPA by channelKPI: Reach

Resources

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