TikTok ads SOP · Shopify + TikTok ads

SOP: Retarget Shopify visitors

Goal: Win back non-buyers.

  1. 1Build visitor audiences
  2. 2Create retargeting campaign
  3. 3Use social-proof creative
  4. 4Cap frequency
  5. 5Measure ROAS
KPI: Shopify ROASKPI: CVRKPI: AOV

Resources

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