TikTok ads SOP · Tracking & attribution

SOP: Set up Events API

Goal: Improve tracking accuracy.

  1. 1Enable server-side events in the Shopify app
  2. 2Confirm deduplication
  3. 3Check event match quality
  4. 4Fix missing parameters
  5. 5Review monthly
KPI: Match rateKPI: Attributed ordersKPI: Blended ROAS

Resources

Want us to run your TikTok ads? Book a call →