TikTok ads SOP · Unit economics

SOP: Set creator commission from margin

Goal: Pay creators sustainably.

  1. 1Calculate margin before commission
  2. 2Set max commission %
  3. 3Launch at 15–25% if margin allows
  4. 4Lower open plan later
  5. 5Keep target collabs higher
KPI: Contribution marginKPI: Break-even ROASKPI: AOV

Resources

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