TikTok ads SOP · Creative testing

SOP: Build a creative backlog

Goal: Never run out of ads.

  1. 1Keep 20+ unlaunched videos ready
  2. 2Refill weekly
  3. 3Track backlog size
  4. 4Prioritize by angle
  5. 5Review monthly
KPI: Hook rateKPI: CTRKPI: CVR

Resources

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