TikTok ads SOP · Unit economics

SOP: Run a monthly P&L for TikTok

Goal: See real profit.

  1. 1Revenue
  2. 2Minus all costs
  3. 3Minus ad spend
  4. 4Equals profit
  5. 5Compare to goal
KPI: Contribution marginKPI: Break-even ROASKPI: AOV

Resources

Want us to run your TikTok ads? Book a call →