TikTok ads SOP · Creative testing

SOP: Spot creative fatigue

Goal: Refresh before results drop.

  1. 1Watch CTR trend over 7 days
  2. 2Flag a 20%+ CTR drop
  3. 3Check frequency
  4. 4Make 3 variations of the fading ad
  5. 5Replace within 48 hours
KPI: Hook rateKPI: CTRKPI: CVR

Resources

Want us to run your TikTok ads? Book a call →