TikTok ads SOP · GMV Max setup

SOP: Set a Target ROI from unit economics

Goal: Base the ROI target on real margin.

  1. 1Calculate contribution margin per order
  2. 2Divide price by margin to get break-even ROAS
  3. 3Add a 10–20% safety buffer
  4. 4Enter as Target ROI
  5. 5Recalculate monthly as costs change
KPI: GMVKPI: ROIKPI: Cost per order

Resources

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